CR600: CRM Marketing

mySAP Customer Relationship Management (CRM)

CRM Release 5.0

Course Description

Objectives:

Course participants learn about the business processes in the mySAP CRM Marketing solution. They also learn how to set up (customize) mySAP CRM Marketing Management functions.

Content:

Overview of marketing management in mySAP CRM
Marketing and campaign planning
- Planning and performing marketing projects
- Marketing Calendar
Overview of marketing analytics
Personalized mail forms
- Creating personalized e-mails and designing documents
- Business partner-controlled communication
Segmenting business partners
- Marketing characteristics
- Segment Builder
- Creating profiles and target groups
Lead Management
Campaign automation
External List Management
Special functions in campaign management
Couponing

Course Schedule

Online / Client site.