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SCM290: Overview of Trade Promotion Management with SAP CRM and SAP SCM

mySAP Supply Chain Management (SCM)

Sales and Distribution

Course Description

Code: SCM290
Name: Overview of Trade Promotion Management with SAP CRM and SAP SCM (4.0)
Level: E-Learning
Length: 2 hours

Objectives:

  • Describe the composition and functions of Trade Promotion Management realised with SAP CRM and SAP SCM
  • Use the tools provided to successfully and efficiently implement the Trade Promotion Management solution

Content:

  • Overview of the key concepts and SAP components enabling Trade Promotion Management (TPM) solution
  • How to organize and implement the TPM process
  • How to analyze pre- and post-evaluations of KPIs.
  • How to prepare and set objectives for a Trade Promotion Management budget
  • How to plan, organize, and implement TPM for offline
  • and online Field Account planning
  • How to generate proposals for TPM
  • How to organize and communicate changes in the TPM process
  • How to plan and coordinate marketing activities using TPM
  • How to execute and validate pricing conditions connected to TPM

Course Schedule

Online / Client site.